Our television audience delivers the desirable demos your
business needs. The fan base of ktla.com delivers consumers to your website.
Download the KTLA Media Kit (133K PDF)
Download the KTLA Interactive Media Kit (2MB PDF).
Online advertising compliments your television campaign, offering increased recognition of your message. Ads can be placed run-of-site, or in specific sections (news, weather, entertainment, etc.). To fulfill your ad request, your local account executive will need the following:
URL
Provide the URL to the client's homepage or Web site for the specific campaign, if applicable.
AD CREATIVE
| Ad type |
Dimensions |
Max file size |
Animation/looping |
Rich media |
3rd party trackable |
| Leaderboard |
728 x 90 |
40K |
3 loops |
YES |
YES |
| Medium Rectangle |
300 x 250 |
40K |
3 loops |
YES |
YES |
| Wide Skyscraper |
160 x 600 |
40K |
3 loops |
YES |
YES |
| Announcement |
300x100 |
30K |
3 loops |
YES |
YES |
| Skyscraper |
120 x 600 |
40K |
3 loops |
YES |
YES |
| Tower |
120 x 240 |
40K |
3 loops |
YES |
YES |
| Wide Tower |
160 x 240 |
40K |
3 loops |
YES |
YES |
| Tile |
120 x 90 |
10K |
3 loops |
YES |
YES |
| Masthead Tile |
120 x 60 |
10K |
3 loops |
YES |
YES |
Click here to view Tribune Interactive's complete list of specs.
RICH MEDIA (if applicable)
| Ad type |
Specs |
Max file size |
Controls |
Flash
(Shockwave) |
Any standard ad size |
Initial load not to exceed targeted ad size |
Must include .SWF File with click-thru URLs, GIF/JPG provided as back-up, Flash Movies kept below 18 FPS, Target="_blank" is required in "basic actions" to ensure click-thru opens a new window, clickTag code must be embedded in .SWF file:
on (release) {
getURL(clickTag,"_blank");
}
**Note: clickTag is case sensitive |
| Pre-Roll Video Ad |
WorldNow
Player |
15 seconds or less |
Original creative should be AVI, MPEG1, MPEG2, or lightly compressed WM |
| Post-Roll Video Ad |
WorldNow Player |
30 seconds or less |
Original creative should be AVI, MPEG1, MPEG2, or lightly compressed WM |
| Leaderboard Ad |
728 x 90 |
40K |
Companion ad coordinated with video and tile or run on its own, same as TI standards |
| In-Page Video Ad |
300 x 250 |
40K |
Video ad appears within content of web page, powered by WorldNow |
| Custom Video Showcase |
Custom |
1-3 minutes |
Advertiser created or supported video in a longer format, same file formats as above |
Video File Formats
(Click to view PDF) |
Various |
Various |
Formats: AVI, MPEG-1, MPEG-2, WMV |
| Additional guidelines: |
| Animation: Within standard ad units, animation may loop 3 times, 15 sec. max. However, "strobe" and/or "shaking" effects are strictly prohibited. |
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| Open window commands: Mouse-over interaction with an ad can only provoke ad interaction within the current open browser window. Simple mouse-over must not link a user to a new Web site. |
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TRIBUNE INTERACTIVE'S NATIONAL NETWORK
With over 50 Web sites total, Tribune Interactive has a dynamic online presence with a national reach and local touch.
Find out about advertising across multiple Tribune Interactive sites.
KTLA is owned and operated by
TRIBUNE.
TRIBUNE is America's largest employee-owned
media company, operating businesses in publishing, interactive and broadcasting.
It reaches more than 80 percent of U.S. households and is the only media
organization with newspapers, television stations and websites in the nation's
top three markets. In publishing, Tribune's leading daily newspapers include the
Los Angeles Times, Chicago Tribune, Newsday (Long Island, N.Y.), The Sun
(Baltimore), South Florida Sun-Sentinel, Orlando Sentinel and Hartford Courant.
The company's broadcasting group operates 23 television stations, WGN America on
national cable, Chicago's WGN-AM and the Chicago Cubs baseball team. Popular
news and information websites complement Tribune's print and broadcast
properties and extend the company's nationwide audience.