The ad shows a group of men who have survived a world-destroying apocalypse, as supposedly predicted by an ancient Mayan calendar, because they all owned Chevrolet Silverado trucks. One asks about the fate of a friend.
"Dave didn't drive the longest lasting, most dependable truck on the road," another man tells him. "Dave drove a Ford."
Ford objects to the implication that the Chevrolet Silverado is "the longest lasting, most dependable truck on the road."
"What's important is that Ford is proud to be the best-selling truck in America for 35 years, the best-selling vehicle for 30 years and the only brand with more trucks on the road with more than 250,000 miles -- demonstrating just how durable our trucks are in the real world," Ford said in a statement.
For its part, GMisn't backing down.
"We stand by our claims in the commercial, that the Silverado is the most dependable, longest lasting full-size pickup on the road," said Joel Ewanick, GM Global Chief Marketing Officer in a statement.
"In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away." Ewanick added.
