H&M admits using computer-generated bodies in pictures (H&M) |
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POLL: H&M's Fake Models
Do you think it's wrong for H&M to use computer-generated bodies in its pictures?
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Yes, it creates unrealistic standards.
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No, they're trying to showcase the clothes.
(Results not scientific)
This poll is closed to voting.
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- Hennes & Mauritz AB
LOS ANGELES (KTLA) -- Popular clothing retailer H&M is fessing up to a deception involving its fashion models.
The company admits it used a body that is not even human in pictures showcasing swimwear and lingerie on its website.
It was a doll fitted with different garments, and then given human characteristics using a computer program.
The photos show the same body in the same pose, just with different models' heads.
Skin tone was digitally altered to match the various complexions.
H&M says it used the fake body to draw attention to the garments, not the models.
But consumer watchdogs are slamming the practice, saying it creates unrealistic physical ideals.
The company admits it used a body that is not even human in pictures showcasing swimwear and lingerie on its website.
It was a doll fitted with different garments, and then given human characteristics using a computer program.
The photos show the same body in the same pose, just with different models' heads.
Skin tone was digitally altered to match the various complexions.
H&M says it used the fake body to draw attention to the garments, not the models.
But consumer watchdogs are slamming the practice, saying it creates unrealistic physical ideals.
