KTLA Special Report - Haulers

KTLA Special Report - Haulers

LOS ANGELES ( KTLA) -- You have heard of Facebook, Twitter and YouTube. But 'Hauling' is the new internet phenomenon that's turning the average teenager into a marketing money-making machine.

These young trendsetters have blogs that are sending retail sales through the roof. And all they are doing is what many teenagers do every day: Talk about clothing, make-up and hairstyles.

Elle Fowler and her sister Blair have nearly one million YouTube followers between them. Below is an example of one of Elle Fowler's videos that received more than 273, 000 hits.


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That is almost 30 times as many subscribers as Kim Kardashian's official YouTube page. But unlike Kardashian's Hollywood fame, Elle and Blair's fame comes from their cyber-styling ways.